S2E10: Work-Life Balance Is A Myth?! How Cherie Hoeger Co-Founded An 8-Figure Business As A Mom Of 6
Mom Boss Like A BossAugust 12, 202600:32:0922.11 MB

S2E10: Work-Life Balance Is A Myth?! How Cherie Hoeger Co-Founded An 8-Figure Business As A Mom Of 6

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Today’s conversation is with Cherie Hoeger, she is a wife and mom of 6 kids as well as the co-founder of Saalt; a company that provides life-changing period products for women. 

Hear about what inspired her to start, how she discovered that work-life balance is a myth, and how the products her company makes is impacting and changing women’s lives for the better!


Connect with Saalt to find products that support your body through the different phases of woman-hood and beyond


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SPEAKER_01

Welcome to the Mom Boss Like a Boss Podcast. A podcast where we talk about mom life, entrepreneurship, and everything in between. I'm your host, Taylor B, a mom of four precious boys and an entrepreneur at heart. If you've been looking for a village of like-minded people, then I think you've found the right place. I look forward to talking with you, and I can't wait to see you inside.

SPEAKER_00

Hi, I'm Shri, and we're ready to ramble.

SPEAKER_01

Woo! Yes, we are. Alright, so I did check out um your business and you it looks really interesting. You st you provide period products for for women, correct? Tell us a little bit more about that, how you got there.

SPEAKER_00

Yeah, of course. So I started my company Salt, Salt with Two A's, in 2018. So it's been eight years. And it really started because I come from Latin Heritage. My mom is from Argentina, my husband's from Venezuela. I was talking to his aunt there, and she was describing how she wasn't able to get anything on grocery store shelves. It's a very dire situation in Venezuela. And they, you know, aren't able to access products and she wasn't able to access any personal care items, let alone things like pads and tampons. She said, I haven't seen a pad or tampon in years. And so I thought about my five daughters. We have six children. The caboose is a son, but the rest are all daughters. And I thought about them and thought, wow, we really have to rely on this disposable supply chain to be able to take care of ourselves. And, you know, I wonder if there's any other products out there. And that's when I was introduced to cups and discs and period underwear for the first time and thought, what are these things? You know, I had all the questions everyone has, wow, that's so big. Does it actually fit in there? How does it work? How do you clean it? All those things. But I tried out the products because I wanted to provide something for my family in Venezuela, and I was blown away that I was a woman in my 30s and had never discovered these products before. You know, menstrual cups and discs, they can hold three to four times more than tampons, so they're higher capacity and they're longer lasting. They can last up to 10 years. And I had never seen that before or tried it. And then when I did, I realized this is not only better for my body and for the environment, but it's actually more comfortable. I would forget that I was on my period. And so as I as I tried these products, I didn't find really good US-made products and ones that were like, you know, well branded to what I was looking for and that worked really well with my anatomy. And that's when I approached my husband and asked him if we wanted to start a menstrual cup company. And he was like, Oh what? I said, Yes, these products are life-changing for me. I just want one that works better with my anatomy, one that would be great for a beginning consumer, and one that I could trust. There was a lot of Chinese companies at the time on Amazon that will often have like these silicone fillers. And I wanted something that I could really stand behind and give to my daughters to be able to use because I love these products. And so that's when we decided to create our own.

SPEAKER_01

Wow, that's I can only imagine that conversation. Like, hey honey, um, so quick question Do you want to start a menstrual company with me? Like uh, like a what? I can only imagine. Wow. That's yeah, I can understand that. Where it's like, okay, I want to make sure that the product I'm using is not poisoning me, you know, and also that it's it's comfortable. So that's that's an amazing start right there. You said five daughters and one little boy.

SPEAKER_00

Five daughters, one little boy, so six total. So very much in the thick of it. So talking to your listeners who, you know, are entrepreneurs and also moms, that is my life. And so I've really learned some good practices to be able to manage that type of lifestyle that I'm happy to share.

SPEAKER_01

Oh, yeah, definitely. I guess that is my next question. How do you do it?

SPEAKER_00

You know, people ask me that all the time. I'm often invited to, you know, panels or I'm in journalist interviews or I'm doing speaking engagements, and I'll talk to them about how, you know, our company is an eight-figure company, and we're in, you know, different retail shops like Walmart and Target. We're the best-selling reusable cup there at Target. We're on Amazon and you know, own a 30% of the market share there. So we're the best-selling reusable cup on Amazon and also among the top five on discs. And our disc was voted New York Times Wire Cutter's best disc. And so, you know, a lot of accolades there. But the number one thing that people ask me is exactly what you just asked. How do you do it? How do you do it as a mom? How are you a CEO and have six children? And to me, it really comes down to the term work-life integration. So we talk about work-life balance all the time. But really, work-life balance is a myth because there's no way that you can take eight hours of sleep, eight hours of your personal life, eight hours of work-life, and have it be equally distributed all the time. And it really just leads to mom guilt over time because we believe that we have to have these barriers and that we have to separate them and that they have to, you know, never overlap. But in reality, you know, life doesn't work that way. They're always, always overlapping. We've got times where we travel, you know, times where, you know, kids are sick and you have to take time off of work and so forth. And really, in order to be able to really be effective as leaders and be effective as entrepreneurs, we need to be able to mesh them together and to work life in harmony and seamlessly with what we do. You know, do what you love, love what you do. You need to spouse that. And so I had to figure it out. So I had a moment where I remember we were coming back from pitching Target, and I just landed this amazing exclusive deal to launch our product in all Target stores nationwide. And I was on the plane and I should have been like on Cloud9. And instead, I was feeling all these feelings of dread and just worry. Like, well, how am I gonna do this? I was already feeling burnt out. I was a mom with toddlers, and I had just put two years into launching this business and creating all the website copy and all the instructional copy, creating the product, you know, then pitching it to these retailers and you know, and and should have been like this a moment of excitement. And I realized, okay, I need to figure this out. So I remember attending a conference and it was called In Good Company, and it was in San Francisco. And the it was all about like work-life balance. And I'm like, I gotta figure this out. I'm gonna go to this conference. And so they had these panelists, and I remember that there was this woman, and she was the founder of Jenny's ice cream, so Jenny herself, and they were talking about work-life balance, and she they said, What do you do? What do you do to balance your kids and your life? And she said, Oh, work-life balance is a myth. And you know, she might as well have just said that, you know, the earth was flat and like we never went to the moon, you know. It was just like everyone was like, What? It's a myth. Like, how do you how do you do this then? You know, what do you do? It's like all of us like it had just the balloon popped, right? We're like, there's no work-life balance, and what are we supposed to do? And she said, It's more like spinning plates, you know, you're spinning one and then you spin the other one, and you really just give your time and effort to the ones that need it most. And then, you know, make sure that you also have a plate for yourself, right? That you're giving that time to you because you are your your family's greatest asset, you're your company's, your, you know, your company's greatest asset. And we need to make sure that we're filling our cup before we can fill others. I was like, okay, so she gave me some tidbits. I hadn't quite figured it out, but I was like, okay, work life balance is dead. I need to figure out, you know, what to do. And so then I came across the term work-life integration, and it really is about maximizing your life to make work work for your life. So, how do we do that? Some examples are you find creative solutions that work. So it's difficult for me always to get my workouts in, for instance. So we have a walking treadmill. I work, you know, often I'm walking during meetings, you know, or my husband, he does, he he made a goal to do 10 push-ups, you know, after each meeting. And then that got to 50 push-ups. And now he's doing hundreds of push-ups a day and is looking great, by the way. For because he has a lot of means, I'm like, bring on those meetings. This is great. Um, but then we also have an in-office preschool. And so I was, you know, a mom of toddlers, and it was, you know, difficult to be able to stay fully present for my work and then fully present for my kids. And so my husband said, well, why don't we provide a preschool here for you and then also for our employees? We had other working moms at the time, and we didn't want to have to have that trade-off where you're trying to figure out should I drop my kid at daycare for nine hours or you know, be an at-home mom? And that doesn't have to be mutually exclusive. You can have a career and be a mom too. And I appreciate the help. So we've had that preschool now for the past eight years. It's free to all of our employees, and uh, it's really a win-win for the working moms and dads and for us as a company because it helps us attract and retain talent. And then, you know, also makes it so that I can see my child during the day and I can be there for diaper changes and potty training or nap times and lunch times and so forth. And then it can also work. So it uh it's those types of creative solutions that make work-life integration work. I'll share a few more tips. We also travel a lot with our family. I remember the first time we told our manufacturer in Sri Lanka that we were gonna bring our whole family to go see them as a manufacturer. And they're like, Are you sure? What about you just you and John, you know, you and your husband, you don't want to bring all these kids. And we're like, oh no, we promised, you know, that we would never leave for two weeks. You know, it's a it's a big international trip and leave our kids at home. We, in order to make this company work, we need to make it work for a family's life. And so we took the grandparents with us. They watched the kids while we were working there for the first couple days, and the rest of the day, the time was vacation. We rode elephants, you know, we went surfing. It was just the most amazing. We went on safari and it was wonderful. And we were able to do that while integrating work. So, really, that's the key. Find ways to integrate your life and work to make it work seamlessly and really live your best life.

SPEAKER_01

Speechless because that sounds like a dream. Wow. And the oh yeah, do you work from home or do you have an office that you work at? Because I'm really curious about the preschool. Both.

SPEAKER_00

The work-life integration. It's both. So I'm here right here in our podcast studio. The preschool is right over here. So this is our office, and so it they have a beautiful area, it's all painted beautifully. They have all, you know, toys and a snack station and and so forth, and a full kitchen in there. So we have our in-office preschool, and then oftentimes I am working from home also. It's summertime. I've got kids at home, right? Our older kids, and uh, and I'm there for all the chauffeuring, you know, they still taking them to gymnastics, taking them to the water park, all those things. So I split my time between the office and home.

SPEAKER_01

That's that is amazing. And I love that you did the in-office preschool thing because I actually have a dream to do that myself one day because of that exact reason, where it's like, okay, you know, you want you want us to get up and be at work by 9 a.m. But school starts at 8 30 a.m. and then there's morning traffic and you know, all the things, and then the mom guilt of like wondering if they're okay, and you know, if they've never they've been attached to you for like the first several years of their life, and now it's like, what do you mean mom's leaving? Hold on, wait a minute. So I I love that. I've dreamed of doing that, and you're already doing it, so I'm gonna cry because that's I love that. I'm gonna cry real to you because it's like, okay, it is possible.

SPEAKER_00

Yeah, and I think a lot of people think that it's such a barrier, like you know, young entrepreneurs, right? So I know that your audience, your listeners, have a lot of people who are just starting their businesses for the first time. And there's ways that you can figure this out. So there are conglomerates where you can get together with other entrepreneurs who also, you know, might need a preschool or daycare and are able to uh share that cost and that burden. But there's also for those who have more established businesses, you know, who may have a couple employees, like we we're here in Idaho, unfortunately, there really wasn't a lot of red tape to create our preschool. We just couldn't charge for it. And, you know, as long as we as long as it was free and it wasn't something that we are, you know, charging for, then we didn't need a specific license. Now we did hire licensed preschool teachers and ones that had provided daycares because we do the right thing for our employees, but but it it was less barriers than people think. It was easier than people think, and it's helped provide more benefits than than the cost. So the benefits do outweigh the cost. So it's definitely something that I think that entrepreneurs should consider.

SPEAKER_01

I would entirely agree, especially, you know, if if we can do it, these bigger companies definitely can too.

SPEAKER_00

But you know, so can make it work, and and even if you can't have, you know, an in-office preschool environment, if you're a solopreneur and just trying it out, you know, for the first time, there are people that are willing to help. There's other solutions. Like if you're starting to bring in enough funds to be able to hire a nanny that can be nearby, that you know, that's something you can do co-ops where where other entrepreneurs are watching the children while, you know, while you're working and vice versa. It's really just encouraging finding those creative solutions that'll work. And then the other thing is that our kids, they're watching us and we have to model how to become career women and also be mothers if we want to do both, right? They are looking up to us to see whether we're successful and how we're doing it. And so what we're modeling matters. So if we, you know, slug around all day and we're like, hey, and we're just feeling mom guilt. I'm sorry I wasn't here. I had a meeting or I had to go meet a client or, you know, had to do this or that. I'm sorry, couldn't be present. Well, that's what they're seeing. They're like, oh, well, being a mom and having a career is in the dump. So I'm not gonna do that, right? But so many of us do, and especially for single mothers, like that that is required of us. So it's how are we modeling that behavior? And that was something that the founder of Jenny's ice cream also helped me understand. Is she said, my kids are the luckiest kids in the world. And I was like, what? How is she saying this? You know, I'm over here feeling like all this mom guilt, like I'm taking so much time for a business and maybe I'm missing the best years of my kids' life. And she's like, No, like this is they're so lucky because they get to see how to be successful. They get to be independent, they can come along with me to my speaking engagements, you know, they can come along with me to see what the work is like. I bring them along, you know, I teach them what I'm doing. And who else is gonna teach them that? Like they're learning, they're getting this education that so many people don't get until college years or later, and they're getting it now and they can see what entrepreneurship is like. And so it really is a mindset shift. We need to look at what we're doing and say, we're we're doing our children a favor. Like, let's look at this in a positive way. And yes, it does require trade-offs and sacrifices. Yes, sometimes we miss things, but again, find the creative solutions. If you're an entrepreneur yourself, you get to make the rules, right? You get to make the rules of when you work, you know, how your flexibility looks like. We have a very flexible family-oriented workplace. We don't track PTO time, you know, we don't we don't track the vacation time. Um, instead, we say take the time you need as long as you keep your team members informed, as long as you make sure that they're taken care of and that you're able to get your work done. And so we really encourage modeling and and being flexible with our own schedules to make it work. Really, what matters the most is our output, and that's what we should focus on.

SPEAKER_01

I agree. And I am falling even more and more in love with your company and your mindset and your vibe and everything. What advice would you give to the moms who are still building and aren't ready, or at least they're not at the point where it's like, okay, my business can come, yeah, I can go full-time in my business. Because I would say that for just that's a little bit of a selfish question. I'm currently still at that crossroads of you know, need to need the income to at least be able to provide because again, we have kids and bills and responsibilities. But then also it's like, okay, now I'm feeling the strain of the cost of that income. And then it's like, now the question is, is it even worth it? Or do I just dive all in? Like, what advice would you give to moms in that space?

SPEAKER_00

That's such a good question. So, first of all, I love the side hustle while you have another job. I think that that is really a great way to start as an entrepreneur and the lowest risk way to do it than diving in right from the get-go is testing it out. You do hit a point though where you do have to dive in. So we'll talk about that. But first of all, give yourself grace. It is so hard to be an entrepreneur and be a mother at the same time. We have two full-time jobs plus plus the side hustle, right? And and trying to build it on our own. But it is worth it. And really the things that I would say you trade off is TV. I don't watch TV at all, I'll be honest. Like, I watch an occasional movie on a weekend, and some people say, no, I can't live without that. It's like, well, then you then it's tough to be an entrepreneur. Like you, you have to look at what you can trade off and realize, okay, you're sacrificing things that really don't bring long-term value that aren't taking me to my best self. And that's okay. It's okay that I'm not someone who, you know, watches a regular sitcom, right? I can still enjoy it every so often, but you're you're taking that time, investing it in yourself and your family and your business for a better life. Um, that's just one example, but it could be, it could be anything, right? It's it's looking and saying, what's not serving you? What can I change? And it's not about having like really, really massive, huge wins. Those will come, but it's about the everyday little things that you do to be able to build your business, like creating the creating that social content, you know, making that call for that client, whatever it is, you know, create fueling your creation. And it's just like motherhood. Honestly, motherhood is the best thing to prepare you for entrepreneurship because you have this baby that's just like you they come with no instructions, right? You have this baby and you're like, okay, it's my responsibility and this huge weight of responsibility on me alone to help this baby grow into maturity and at least until they're 18 and beyond, right? You never stop being a mother. And that's the same thing with the business, right? You have your creation, you have your baby, and it's really all up to you to push it forward. Now, as you start to scale, you can get team members which can help you, which is a beautiful thing. And it's you have to have enough funds to be able to get those people. But you'd be surprised how many supporters you can get along the way who people who just believe in your business. Hold on to those people. You know, there'll always be naysayers. You don't listen to them. Listen to the people who encourage you because there are people who are just as passionate as you to push that business forward. Okay, so side hustle while you're doing the doing your work. It is really just about those late nights and it's about the hustle and building little by little, habit by habit, into what you want to make. Now, when do you actually dive in and say, okay, this is worth it? That really usually has to do with finances and time, right? It's like the time resource. You're like, okay, I've proven out, I've got a proof of concept, I'm bringing in clients, I'm have more demand. I can see that demand. If I can just give more time, I know that demand can increase and this can eventually make the shift. And it's really, it's really that fine line of figuring out exactly when to do that. But if you see and are able to forecast enough of that demand to be able to make that change, then then I always encourage people to go all in and to and to and to just go for it because you devoting your time, business is just an energy game. It's how much energy do you have to devote to one or another? And if you're devoting your time and you're splitting it between another job, right, then you're not devoting enough energy to what's going to be most long-lasting for you. So it is hard to bake the jump, and not every business makes it, but you learn so many lessons. And sometimes even if your first rodeo doesn't make it, your second rodeo will, because you've learned those lessons now and you can do something else. So it is, it's scary, but you know, you can do it. If this mom of six who doesn't have an MBA could create an eight-figure company, then you can also do it. And I I won't sugarcoat it about the hustle and the grit, the late nights, all those things that you need. But if you're willing and you have the passion, then it's a beautiful road. And it's also one of the most important things you can do for just personal development. The way that I've grown in how I can just stand my own, how I can speak eloquently to an audience, how I can share our story, everything that I've learned. I wouldn't trade that for the world. And it's been hard. We've had ups and downs, all the gamut. It has certainly not been easy over these past eight years, but it has been well worth it. And I'm a big, you know, God believer. I'm a believer in God and that we're here on this earth life. We can't take any of these successes with us, right? But you know what we can take? We can take those relationships, we can take how we've changed lives. I change lives every day with the products that I make. And uh, and we can take our personal growth and our character growth. And this journey of entrepreneurship has been the most the biggest roller coaster in the ride of my life when it's come to personal development. And I'm proud of that character that I've developed.

SPEAKER_01

Oh yeah, that's I definitely agree with that. And one last question for you. What would you say is the key to once you've decided to go all in? What would you say is the key to scaling as far as like integrating the mom life and then also the steady growth to where it's not just like, oh hey, just thrown in to the fray, and now you're just scrambling. If there's if you can plan it out to where it scales a little bit more gradually, that you can adjust as time goes.

SPEAKER_00

Mm, that's a great question. I I think a lot of that is really situation dependent. But for instance, for those who have spouses, I have a really amazing spouse who's been able to support me, and that has been a big key to being able to make this work and support system. Don't be afraid to rely on the support system if you have, you know, grandparents who are willing to help with the kids. Um, you know, people want to support you, and you'd be surprised to hear just even how many entrepreneurs are willing to talk to you and just help you along the way because they've been there, right? And so we've been able to find creative solutions to really share the burden of both the household and the business. And since we're both working in the business, like it's pretty equal, like who takes what. And it it really is all about just helping each other succeed. So that's helpful. If you're a single parent, that is that is tougher, but there are friends and there's other support systems who can help you in that scaling. Now, as far as you know, having it scale gradually with you, that that depends on demand. You know, when we launched an all target stores nationwide, we went from, you know, just selling on our website, you know, just like you know, a couple hundred orders a day, to then, you know, having to be having to provide enough for this massive retailer, right? And making sure that our orders were on time and so forth. And that was for us the moment where we just had to go all in as we're like, okay, we got re we got Target as a client, like we need to make the jump, and this is serious. Like we're taking it seriously, and we need to make sure to never be always have on-time orders, you know, you know, never have any faults because we can't lose this client. And we've been the best-selling cup in Target stores ever since because we've maintained that. So, yes, you have to take that level of seriousness when you have that clientele. So there'll be a point where there'll be a tipping point and you'll know. And then you scale yourself along with along in that journey. So that's probably the biggest key. That's probably the biggest takeaway is you say that question. The biggest key is really ensuring that you are investing the time in your own personal growth because your business can only scale to your own level of growth.

SPEAKER_01

Yeah, that makes sense. Wow. Wow. I'm I'm blown away because I just oh a mom of six. Do you do you mind if I ask how old your your kiddos were when you got when you got started? You said it's been eight years now.

SPEAKER_00

Yeah, it's been eight years. And so I remember when we first started our business, I was having uh child number five, and then I was pregnant with child number six a couple years in. So I was a pregnant CEO, and I remember one time our whole marketing team um transitioned all at the same time. We just had this massive, massive uh change. And I had to step in and do all the things when I was pregnant. I remember flying to go meet with Walmart in Bentonville at eight months pregnant to go pitch. And it is, it is so fun to look back and say, wow, you know, pat myself on the back and said, I've done hard things. But right now, my my oldest is 19. My youngest, my little son, is three years old, gonna turn four soon. So he's here at the preschool, often with us. And it's just it's such a fun ride. I love big families, and I think that we can do it. You know, God's grace is wonderful, and you he can really, you know, shape your back to be able to carry the burden and then also give you the most delightful moments. Like this journey has been incredible, like I've said. And I haven't touched on our products so much, but I do want to share just a little bit that these products are really life-changing. Like cups and discs, people have all sorts of questions. Reach out to us anytime if you have questions around them. But, you know, they are replacements for tampons, the cups and discs, and then our period underwear is a replacement for pads. And when I talk about life-changing and the meaningful work I do, when people make the switch to the product, literally that's the number one phrase that I hear. And they'll send it through reviews and comments and so forth. They say, These products changed my life. And the second thing they say is, I wish I would have tried them sooner. And that's really because not only are they higher capacity, you know, cups and discs can hold three to four times the amount of a tampon, the disc can hold up to six times the amount of a tampon. So they're great for people with heavy flows. And then the underwear is just a night and day better experience than pads than wearing pads. They stick to all the wrong places, they're bulky, they can feel wet and so forth. And the underwear is this built-in absorbency that it just moves with you and just feels so comfortable. So I'll just say if anybody has been on the fence, if you've heard of reusable products, but you know, haven't really made that jump yet, or like, I don't know if this is for me. What we hear all the time is people wish they would have tried them sooner because they're cleaner, they're more comfortable, they're better for our bodies and the environment, and just the cost savings, frankly. Especially as entrepreneurs, we're so busy and we're managing costs. You know, cups are a $30 price point, the underwear is also a $30 price point. That sounds like a lot when you look at a box of tampons, but that box of tampons only lasts you, you know, one cycle. A cup can last you 10 years. 10 years, okay? Where you never have to use go to the tampon aisle again. It is an incredible investment to replace tampons. And you just feel more dignified as a woman when you are able to care for yourself. So anyone who's busy, who's on their feet a lot, who's hustling, like I think these are incredible products. My kids, my daughters use our underwear every single day too. Guess what? They never have surprise leaks. They've never had the moment, the embarrassing moment where they're in a meeting or in their in their math class or in their gym class and they've leaked out. You know why? Because it's built-in absorbency that covers them all the time. And so, you know, I can't even tell you how much money I've saved on not having to buy tampons and pads because I have five daughters, right? So this is amazing. These are long-lasting products that last several years and they're just better for us overall. So I'll just leave you with that tip of encouragement. If you haven't tried it, check us out. We're at saltsalt.com. That's s-a-a-l-t.com. We're also on Amazon. You can also find our cups in Target stores, or you can find our teen underwear at Walmart. But uh, they they really are incredible products for the hustle. And we have all sorts of videos and tutorials on our YouTube channel at Salt Co. on TikTok and so forth. You can ask our team questions anytime, and we're US based. And so we're really just trying to help people successfully manage their lives, optimize their lives in all the ways. And you know, period health is one of those big ones.

SPEAKER_01

Definitely. I am probably gonna go. There's a target right across the street. I'm gonna have to go check out, I'm gonna have to go check this out because I think it was about the same for me. Got to, you know, 30s and late 20s, and I'm like, what the heck is a cup? I'm like, what is that? I've never heard that. I'm like, and then I'm like, I'm like, you guys, I'm like, I was like, how does that work? I've I'm definitely gonna have to check this out because I think almost every woman can relate to that discomfort, though those embarrassing moments. Yeah, not fun. So I'm inspired. I will definitely be heading to Target and taking a look at taking a look at things. And is there anything you've got coming up? Any um any new launches, any deals, or any anything coming up in your company that you want to share with everybody?

SPEAKER_00

Uh, just keep watching our company because we're always innovating. We're really just trying to support women in every phase of their life. So from periods to also, you know, pregnancy and postpartum, our underwear can be used for postpartum. We have something called a cloud short and has this extended gusset that can hold up to six pads of flow. And I used it postpartum. And then, you know, our underwear can also be used for working out, for bladder leaks. It catches all the leaks. People think period underwear is just period underwear. No, it is for everything. And so every phase, you know, I'm in perimenopause now, and my periods are all irregular, and and then even in menopause, we tend to have more bladder leaks as we age. And the underwear can be used for all of it. So we're truly just trying to support women and girls in all of those phases. And we continue to come out with products. So I can't share yet, but exciting things coming next. But we have uh so many different options that you can look at. And we're an open book. We love to educate. So we always like to say it just takes one moment of bravery to try a cup. Do it in the shower. It's a no-risk zone. Use it, uses water as a natural lubricant, you know. Give it a go. And if you're, you know, scared to try it, contact our customer service team at sayhey at salt.com. We're happy to help. Check out our YouTube videos, and it really is just these conversations and bringing awareness out that you know helps people understand what these products are and uh gets a little bit of the fear, uh, fear out of it is just by hearing other powerhouse women who are also using the products. So give it a try. Definitely will.

SPEAKER_01

And I I know you've got, and you said you've got other uh interviews today, so I won't take up too much more of your time. Um, I'll probably send you an email uh or your assistant. I try to remember all the things for all the links, the the socials, and then this episode will probably come out in about two weeks or so, just to give me some time to edit it and do all the wonderful things. Thank you so much for for sticking with me and talking with me. I I'm genuinely inspired and motivated just by talking to you, and I can't wait to connect with you again.

SPEAKER_00

Wonderful. Well, thank you, Taylor. I'm glad we were able to make it happen. Uh, I know, I know I was like, oh, I'll just sit here and work while I'm waiting for her. So I don't know. I'm like, just hop on, we're good, we'll talk. Make it happen. Okay. Thank you so much. Good luck in your podcast. Great to be too. All right, you two, you too.

SPEAKER_01

Thanks for listening to the Mom Boss Like a Boss podcast. If you have any thoughts on the episode, please feel free to reach out to me on threads or Instagram. You can find me at the CreativeAltruist, all one word, no spaces, underscores, or periods. It'll also be right there in the description. Until next time.